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Why are Park Bowls Clubs closing?

Trade Secrets
Park bowls clubs closing – an overgrown, abandoned bowling green

No Bowlers behaving badly?

Only this week I had the painful task of ‘rescuing’ bowls equipment from a park bowls club.

It was a true rescue, because 24 hours later the club secretary handed the gate keys back to the council.

The rescued equipmene went on to this website free to any club that could collect it.

So I asked myself, Why are so many park bowls clubs shutting down?

Surely not because our leading bowls players don’t make headlines by getting snapped drunk in charge of a pedalo?

The answer most often given is a combination of declining membership and a withdrawal of council funding.

Budget Choices

In the last five years dozens, if not hundreds of publicly-funded lawn bowls greens closed and are now growing wild or being sold to developers.

So we have to ask Why are Park Bowls Clubs Closing?

While the financial squeeze on local authority budgets is clearly to blame, budgeting is all about choices.

The real question is why do local authorities choose public bowls greens for the axe instead of finding some other way of saving money?

Bowls needs a louder voice

One answer has to be that the sport itself doesn’t have a strong enough voice where it counts – where these financial decisions are being made.

Can this voice get stronger? A crude but effective response is to find a way to introduce the cult of celebrity into the game of lawn bowls. Celebrity brings attention, media focus, and interest.

Paparazzi are just not interested in the likes of Alex Marshall, Ellen Faulkner, Sian Honnor, Michael Stepney, Andy Thomson, Carla Banks, Greg Harlow or Gareth Humphreys.

They are not celebrities – their names don’t rank alongside Bobby Moore, Will Carling, Jayne Torvill, Emerson Fittipaldi or Lewis Hamilton.  Are their sporting achievements less worthy?

Is it because their sport isn’t televised week-in, week out? Or that their behaviour is too good to warrant regular media exposure?

Or am I missing something?

What can clubs do?

Park bowls clubs closing is not inevitable. The clubs that survive tend to do three things. They make themselves visible, with open days and taster sessions that bring in new members. They build their own income, so they are less dependent on the council: our bowls club fundraising ideas are a good place to start. And they speak up early, lobbying councillors and working with Bowls England before a closure is announced, not after.

For one club’s story, read RIP Gonville. And if your club is fighting to stay open, tell us about it in the comments.

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